Analysis Some are the key competencies of Southwest that account for its stable success in airline industry despite of intensive competition. June 11, 2016. Southwest is one of the big four airlines in the U.S., along with American Airlines , Delta , and United . Comparing two or more alternative value chains can provide a good insight into bottlenecks within the industry. SWA’s value chain begins with Primary Activities, which inbound logistics would include receiving fuel, food, airplane parts/maintenance, and other necessary materials to get their planes ready for takeoff. The airline has one of the biggest fleets of Boeing aircraft globally, with multiple models of the aircraft, which helps with the effectiveness of their services. This process is called competitive benchmarking. strategic supply chain management. Creating best value supply chains requires four components. Value Chain Analysis of Southwest Airlines can offer various advantages: 1.1.1 Identify competitive advantage sources By conducting the Value Chain Analysis of Southwest Airlines during the planning process, possible sources of competitive advantage can be identified. These competitive advantages in turn can help the organization enjoy strong profits (Barney, 1991; … The first is. Political environment. Chain Pages 12 Ratings 50% (2) 1 out of 2 people found this document helpful; This preview shows page 5 - 8 out of 12 pages. The solution explains a brief VRINE Analysis of Southwest Airlines. Care Study - Southwest Airline 3881 Words | 16 Pages. ADVERTISEMENT. The following section... Save Paper; 3 Page; 622 … Strong brand image through marketing and strategic alliances with other airlines: The parent body of United Airlines i.e. What is Value Chain Analysis Value Chain Analysis On Southwest Airlines | Researchomatic Background of Airline Industry. Then in 2010, Southwest rebounded exponentially with an increase of $1,754 mill. As a leading supplier for Southwest, Boeing enjoys high bargaining power. One could look at domestic revenue passenger miles, a measure of demand. Value Chain Analysis Of Southwest Airlines Company